HOUSEPARTY
Conceptual Brand
2020
Some of the most common home games are dice, cards, board games, and more physical games such as table tennis. I saw an opportunity in this market to not only improve the materials used to package these games, but also to create a brand that would have a direct focus on these home games. Living from a household that plays home games pretty often, I started to see how wasteful and impersonal these products felt.
HOUSEPARTY is a fictional brand designed to give a welcoming and fun experience from the moment you see the packaging, to the time to pack up the game for another day. Sustainability, usability, and enjoyment are the core focus within this brand.
